Google optimization – not a book with seven seals

To score on Google, there are several pillars on which your brand presentation should stand. In addition to the search engine optimized website, which is a must, one can positively influence one’s own brand presence, via the tools of the SEA (search engine marketing), such as Google Ads etc. It is ideal to hire a specialist and spare internal resources that can continue to focus on your core business. So you do not have to constantly watch the latest developments in search engine marketing to be UpToDate.

Whenever a customer searches for your products or offers on Google, it should of course be shown to your online shop or your website. With the right optimization measures, you can stand up to your competitors and present your portfolio to the right target group.

Your brand awareness does not emerge by itself, that’s why you give it with attractive display advertising the push in the right direction. Advertise on the network via Google Ads and increase your brand presence.

Google sees almost everything: even your presence in social media networks, like Facebook, Instagram and YouTube, brings you points on Google. Be active in appropriate forums or on relevant websites and advertise on Google.

It is well known that it is a must to be represented on the Internet if you want to increase the awareness of your brand. It is not only important to be there, but to achieve a high degree of findability for topic-relevant search terms in search engines. For a long time, it has been quite normal to search Google for the desired products and services, not just in the B2C sector, but also in the B2B sector, instead of rolling the phone book.

Since most clicks and conversions are based on the account of the first three search hits on a Google search, it makes sense to stand in one of these three places. This is achieved, for example, with marketing tools such as SEO and SEA. No other online strategy is so efficient to reach new customers or strategic business partners locally, nationally and internationally.

You know your goals for sure and we’ll show you how to reach them most efficiently. The appropriate strategies for your online marketing, we determine through our experience unerring and do not leave out your competitors outside. The definition of target groups and the determination of different basic data brings important insights, which are included in the professional analysis and planning. A detailed keyword analysis, as well as an evaluation of your existing web presence are also at the beginning, on the way to your increased brand presence.

In order to avoid mistakes and to make your SEO activities successful, it is important to conduct a profound SEO analysis. This includes looking at the existing social media channels and evaluating their results, analyzing the website on a technical and user-friendly basis, as well as doing so with your main competitors. Not to forget the selection of the optimal search terms, on which the new web presence should be optimized. The insights flow into the specifications for your optimized online marketing strategy and form the foundation here in combination.

Your brand presence can still contain such beautiful texts, if the technical aspects, such as the link structure and the handling of the headlines do not comply with the guidelines, the page speed is too low, because, for example, the images are not compressed, etc., then also beautiful texts didn’t use much. The ranking in search engines is influenced by a variety of criteria and even elements that are not so concise and visually in the foreground, have a great importance.

To achieve and maintain a top ranking, there is not just one right strategy. We help you choose the approach that suits you and your product. For example, if you have a ranking position of five and you take the third place with the appropriate measures, your number of visitors will approximately double. Of course, keeping this position and expanding it at best is the goal.

All of this sounds very much like a catalog that is being processed. This only seems so. Each brand project, every online shop, every website has its own sensitivities, which are determined by the target group, the industry, the product and much more. That’s why you will not find any fixed prizes for rank one, two or three in Google’s ranking at out website.

We optimize your project by hand, based on our research results and in cooperation with you. After the consultation phase shows what to do. And as individual as your brand is, as individual are the necessary measures (textual, technical, media, advertising) that we take for you and your brand presence.